Industrial name plates identify products and are meant to catch the attention of a consumer. They require nuances of style, color and presentation that are not necessary for desk name plates. Some nameplate manufacturers have recognized this distinction, and they work hard to provide custom nameplates that go above and beyond. We as consumers indulge in name brand products that are considered high-end, which is why a name plate should reflect that. A name plate establishes the brand while advertising the company’s key qualities. So it is for product name plates that the various techniques are most often employed. For example, hot stamping, laser engraving, screen printing and photo anodizing are all specialized processes that allow name plate manufacturers to create bold and eye-catching designs for companies. The colors, the script style, the background design and the texture are all key factors that can help a name plate sell a product. There are also innovations in recent years that give name plates an extra zing, such as making them 3-D.
3-D name plates are the latest and greatest in nameplate design. The depth of a 3-D name plate allows the consumer a tactile experience with the name plate as well as an interesting visual experience. This technique also accentuates the use of color and literally makes the name of the product pop. A 3-D approach also allows a consumer to use multiple materials to create a unique name plate, which can affect the cost of production in a positive way. These sorts of innovations are taking name plates from one generation to the next, keeping them fresh and significant in our society. Like the little girl with her teal and glitter nameplate, industrial nameplates can be as descriptive of a company personality as the name and product itself. Although office nameplates have not branched out to this level of creativity, the essence of identification and belonging is just as important. It’s all in the name plate.